CHALLENGE

As part of the public affairs office, our job was to shape the Air Force’s public image by dissiminating accurate information regarding military endeavors while building relationships with the community. To do so effectively, we needed to create a discernible and trusting online presence through our social media channels.

We began by creating a logo and video intro/outro that could be used to create a sense of cohesiveness throughout our channels. This branding was inspired by the tail design of the aircraft assigned to the base - the KC-135 Stratotanker.

Also, as part of this team, we were responsible for creating the content that would populate these social media channels, which we managed to grow from a 16K+ audience to a 60K+ audience over the course of two years.