In the public affairs office, our mission was to shape the Air Force's image by sharing accurate information about military operations while building strong relationships with the community. To do this well, we needed a trustworthy and recognizable online presence across our social media channels.

We began by creating a logo and video intro/outro that brought a cohesive look and feel throughout all channels. This branding was inspired from the tail design of the KC-135 Stratotanker, the aircraft assigned to the base.

Beyond the visuals, our team focused on creating engaging content to fill these channels, ultimately growing our audience from 16K to over 60K in just two years.