Razor Roar is an upscale men’s wellness barber lounge designed to deliver the ultimate grooming experience by combining classic barbering techniques and modern hairstyles with wellness products. We set out to create a space that welcomes both the luxury clientele in the area and the everyday family man.

To bring this vision to life, we started by really getting to know the people we'd serve by creating customer personas to guide every design choice. The result? A sleek, minimal black-and-white aesthetic that stands out against the shop's warm, rustic interior.

From designing the logo and website to creating the employee handbook, print materials, and the entire client experience, we worked to make sure every detail fit together seamlessly. Razor Roar currently services over 6,000 loyal clients—and counting.