CHALLENGE

Razor Roar is an upscale men’s wellness barber lounge designed to deliver the ultimate grooming experience by combining classic barbering techniques and modern hairstyles with wellness products. This new business sought out to create a brand that attracted the luxurious clientele around its location without excluding the family nucleus.

We began the process by creating customer personas to guide our design choices. This informed the decision to go with a minimal black and white design language in contrast to the rustic and vintage interior design of the shop.

After designing the logo, website, employee handbook, other print collateral, and the overall client experience, the business was ready to launch!

In its first year, the business has gained over 3,000 recurring clients.